L’Oreal Paris has announced that Camila Cabello will be the brand’s new face. The news was announced via the L’Oreal Paris Twitter account with a short video clip featuring Cabello. In the video, Cabello says, “I am so excited to be the new face of L’Oreal Paris. I have loved working with the team, and I can’t wait to see what we do next.”
The announcement of Cabello as the new face of L’Oreal Paris comes as no surprise; she is one of the most famous musicians in the world right now. Her debut album, Camila, topped charts around the globe, and her singles “Havana” and “Never Be The Same” have been certified multi-platinum. In addition to her musical success, Cabello has become a bit of a style icon; her red carpet looks are always on point, and major fashion publications frequently photograph her.
The new campaign will feature Cabello as the face of several L’Oreal Paris products, including foundation, mascara, and lipstick. It is set to launch later this year.
It’s this fearlessness when it comes to fashion that makes her the perfect choice for L’Oreal. After all, the brand is all about empowering women to express themselves however they see fit. In a statement announcing Cabello as their latest ambassador, L’Oreal Paris Global Brand President Delphine Viguier-Hovasse said that she embodies “the true spirit of L’Oréal Paris.
Who is Camila Cabello?
Camila Cabello is a Cuban-American singer and songwriter. She first rose to fame as a member of the girl group Fifth Harmony, which was formed on The X Factor in 2012. The group released two albums and several chart-topping singles before Cabello decided to pursue a solo career in 2016. Her debut album, Camila, was released in 2018 and quickly skyrocketed to the top of the charts. It includes the hit singles “Havana” and “Never Be The Same.”
Cabello has won several awards for her music, including two Grammy Awards, six Latin Grammy Awards, and nine Billboard Music Awards. In addition to her musical success, she has become a bit of a style icon; her red carpet looks are always on point, and major fashion publications frequently photograph her.
This is not Cabello’s first foray into the beauty world; she has previously collaborated with Sephora on a limited-edition makeup collection. Now, she will be representing one of the biggest beauty brands in the world. In 2019, she partnered with Coach for a women’s fragrance launch, and she’s also been the face of Marc Jacobs Beauty since 2018. What sets her apart from other celebrities who endorse beauty products is her willingness to experiment with different looks and styles, both on stage and off. Whether rocking a glamorous gown or a laid-back streetwear outfit, Cabello always looks flawless.
We’re so excited to see what Camila Cabello has in store for her new L’Oreal Paris’ latest brand ambassador role. She’s already proved that she’s not afraid to take risks regarding her fashion and beauty choices, and we know that she’ll inspire women worldwide to do the same. Here’s to many more great things from this rising star!