Rihanna’s Fenty Beauty cosmetics line has revolutionized the makeup industry. Launched in 2017, Fenty Beauty quickly gained a cult following for its inclusive range of foundation shades, innovative packaging, and appealing price points.
In a matter of months, Fenty Beauty had become the fastest-growing beauty brand in history and the company is now worth an estimated $3 billion.
But how did it reach this level of success so quickly? Let’s take a look at what makes Fenty Beauty so revolutionary.
Fenty Beauty
Launched in 2017, Fenty Beauty was the first brand to offer makeup products for all skin tones and types.
The 40 shades of foundation alone have made it one of the most successful beauty brands ever launched. Rihanna also made sure to create inclusive packaging as well as vegan and cruelty-free products.
This attention to detail has helped make Fenty Beauty one of the top contenders in the beauty industry, selling millions of products around the world.
Fenty Beauty You Must-Haves
If you’re looking for the perfect beauty must-haves, look no further than Fenty Beauty! Whether you’re a makeup novice or an experienced guru, Fenty has something for everyone.
From foundation to lip gloss, highlighters to eyeliners, Fenty offers simple products that are easy to use and make you feel your best.
With unique shades and formulas created with all skin tones in mind, Below ate the Fenty Beauty products must-have for any beauty lover!
This foundation is available in 40 different shades, so there is one for everyone. For an extremely lightweight base, the long-wear formula provides medium to full matte coverage. The Pro Filt’r formula provides an airbrushed, pore-free, budge-proof finish.
This all-purpose blotting powder is great for removing shine from the T-section. Dust it on to absorb shine and achieve a flawless appearance.
This magnetized set of three sticks (to keep them together) is ideal for experimenting with creating definition by contouring and highlighting your features. The sticks are long-lasting and blend seamlessly.
With no color bleed and a long-lasting, shiny finish, this precise and pigmented liner creates the perfect feline flick.
Fenty Fashion House
In 2019, Rihanna ventured into fashion with her new luxury label called Fenty. The goal was to provide accessible yet unique pieces that are perfect for everyday wear – something that had been lacking in high-end fashion until then.
The collection offers both classic staples like white shirts and trench coats as well as bolder looks like oversized blazers and faux fur jackets.
It is also available in sizes up to 3X and features models of different shapes, sizes, genders, races, and ages – a move that has further solidified Fenty’s commitment to inclusion across all sectors of fashion and beauty.
How Fenty Beauty Revolutionized the Makeup Industry
Few people in the world haven’t heard of Rihanna. The multi-talented singer and businesswoman have been a household name for several years.
But what many don’t know is that she has recently become a successful business mogul with her makeup line, Fenty Beauty. Let’s take a look at how Rihanna has been able to revolutionize beauty and make her mark in the industry.
Inclusivity
Fenty Beauty was made with inclusivity as its top priority—and that’s reflected in every aspect of the brand.
Upon launch, there were 40 different shades of foundation to choose from—a number that has since increased to 50—which is more than any other leading makeup brand at the time.
This wide range of options meant that no matter what your skin tone or type is, you could find something that worked for you.
Additionally, Rihanna made sure to use models of all ethnicities and skin tones in her campaigns to demonstrate the true diversity of Fenty Beauty’s products.
Quality and Affordability
Fenty Beauty also set itself apart by offering high-quality products at affordable prices. The line has gained notoriety for its lip glosses and creamy liquid eyeshadow formulations which are unlike anything else on the market.
They have also been praised for their long-lasting wearability without feeling sticky or uncomfortable on your skin.
And with most products priced under $30, achieving a flawless complexion doesn’t have to break the bank either!
Marketing Strategies
The success of Fenty Beauty isn’t just due to its expansive selection of quality products; it’s also due to Rihanna’s clever marketing strategies as well.
After launching her line, Rihanna released several videos featuring celebrities trying out her products—giving customers a chance to try them before they buy them!
She also released limited edition collections regularly throughout each season which kept customers coming back for more and helped build hype around her brand even further.
Revolutionizing Beauty
Rihanna made sure to take into consideration all different skin tones when creating Fenty Beauty.
She wanted to make sure that everyone had access to a quality product that would work well with their skin tone no matter what color it was.
This was something revolutionary in the beauty industry and it allowed her to appeal to an audience that wasn’t being represented by other brands.
She also made sure to use high-quality ingredients so that customers would be satisfied with their purchases.
Creating Buzz
A key element of any successful product launch is creating buzz around it. Rihanna did this by getting celebrities and influencers on board as early adopters of her products, which helped create even more hype around them.
She also used social media platforms like Instagram and Twitter to promote her brand, which quickly caught the attention of millions of followers worldwide.
This type of marketing strategy proved incredibly effective in raising awareness about Fenty Beauty and helping it become one of the most popular beauty brands on the market today.
Leading By Example
One of the most inspiring aspects of Rihanna’s success story is how she has shown other women, especially women of color, that they can achieve success if they put their minds to it.
Her story is proof that hard work and dedication can pay off in big ways—even if you don’t have traditional resources or connections available to you.
She has set an example for many young women out there who may be struggling but still want to reach their goals despite all odds.
Conclusion
Rihanna’s Fenty Beauty cosmetics line has revolutionized the makeup industry since its launch in 2017.
She has managed to build an empire that spans multiple industries while staying true to her core values of inclusion and accessibility.
With each new venture, she provides an opportunity for other aspiring entrepreneurs looking for inspiration on how they can make their dreams come true too.
