George Clooney is the new face of Nespresso. The Hollywood superstar has teamed up with the coffee company to promote its latest machines, the Nespresso VertuoLine. In a new ad campaign, Clooney can be seen touting the benefits of the new line of machines and how they make it easy for anyone to create barista-quality coffee drinks at home. If you’re looking for a high-end coffee maker that will help you make cafe-style drinks in your kitchen, then you should check out the Nespresso VertuoLine.
Although Nespresso has used many A-List celebrities as the faces of its advertising campaigns, George Clooney was one of their biggest coups. Clooney began collaborating with them in 2006 and returned to do so in 2013 for several ad campaigns.
George Clooney is one of the celebrities who attract attention with their investment choices, and one particular project has undoubtedly drawn attention.
Although lucrative, George Clooney’s business endorsement contract with Nespresso has also caused controversy.
Words of Gratitude
“I’m excited to be working with such a prestigious brand as Nespresso,” Clooney said in a statement. “Nespresso has had an incredible impact on coffee culture worldwide and I’m proud to be part of such an innovative company.”
Clooney is a well-known actor with years of experience and awards to his credit. Clooney is also a well-known philanthropist, so endorsements from him carry more weight for businesses looking to boost their reputation.
It’s safe to say that Clooney’s endorsement of the high-end coffee company Nespresso was a high-end contract that brought him hefty compensation.
Clooney has been a long-time fan of Nespresso and has even had a machine in his kitchen for years. In 2018, he visited a Nespresso factory in Switzerland and met with coffee farmers supported by the brand’s AAA Sustainable Quality Program.
“What impressed me most was the relationship Nespresso has with its farmers,” Clooney said of his visit. “They are real partners who share the same ambitions and values.”
As the new face of Nespresso, Clooney will help promote the brand’s sustainability efforts. In 2019, Nespresso committed to doubling the number of sustainable Grand Cru coffees it sources by 2025. The company also plans to make all of its machines recyclable by 2030.
“Sustainability is very important to me and it’s great to see a company like Nespresso doing its part to protect our planet,” Clooney said.
Why Clooney is the Perfect Choice for Nespresso
There’s no denying that Clooney is one of the most popular actors in Hollywood. But beyond his good looks and undeniable charm, there are a few other reasons why he’s the perfect choice for Nespresso. For one thing, Clooney has a strong track record when it comes to promoting products; as mentioned above, he’s previously worked with brands like Omega and Budweiser, and he’s also been the spokesperson for Stetson cologne and Pond’s cold cream. In other words, he knows how to sell a product.
But more importantly, Clooney has always been associated with luxury. He got his start on the popular ’80s TV show “The Facts of Life,” but it was his breakout role in 1995’s “From Dusk till Dawn” that established him as a serious actor. Since then, he’s starred in dozens of blockbuster films and earned multiple Academy Award nominations. In short, he’s become one of the most sought-after actors in Hollywood—and that means he commands a high price tag. That same air of luxury and sophistication will no doubt rub off on Nespresso now that Clooney is its spokesperson.
What This Means for Nespresso Fans
If you’re a fan of Nespresso coffee—or if you’re simply a fan of George Clooney—then you’re in for a treat. Starting this fall, you’ll begin seeing Clooney everywhere: on TV ads, billboards, and even social media. And while some fans may be disappointed that former spokesperson Jennifer Aniston won’t be appearing in any more commercials (she left the brand earlier this year), there’s no doubt that Clooney will more than makeup for her absence. So get ready to see a lot more of George Clooney—because he’s going to be everywhere you look!
We’re thrilled to have George Clooney as the new face of our brand! His appeal spans generations and geographies, and we know that our customers will respond positively to seeing him in our campaigns.” said Renato Alpinelli, head of global marketing at Nespresso.