Though he’s been in the entertainment industry for over two decades, Snoop Dogg is showing no signs of slowing down.
In 2019 alone, he released a new album, starred in a movie, and embarked on a world tour.
So how did this rapper go from being a small-time drug dealer to one of the richest celebrities in the world? Let’s take a look.
Early Life and Career
Calvin Cordozar Broadus Jr. (born October 20, 1971) is an American rapper known as Snoop Dogg (formerly Snoop Doggy Dogg and briefly Snoop Lion).
His humble beginnings in Long Beach, California, are a far cry from the lavish lifestyle he enjoys today.
Snoop Dogg started out his career in the early 1990s, when he was discovered by Dr. Dre. He first gained popularity with his appearances on Dre’s debut solo album, The Chronic (1992), and then his own debut album, Doggystyle (1993).
Since then, Broadus has sold over 23 million albums in the United States and 35 million worldwide.
He has won an American Music Award, an Emmy Award, and 17 Grammy nominations.
Though he was a gifted athlete and talented musician, he became involved in gangs and selling drugs at a young age.
After being arrested for cocaine possession at 19, Snoop decided to change his life around and pursue a career in music.
He was discovered by Dr. Dre and featured on Dre’s debut solo album, The Chronic, in 1992.
The album was an instant hit, indicative of what was to come for Snoop Dogg’s career.
Solo Success
Snoop Dogg’s first solo album, Doggystyle, was released in 1993 on Death Row Records.
The album debuted at number one on both the Billboard 200 chart and the R&B/Hip-Hop Albums chart, making it the first album by a solo artist to do so since 1985.
It has since been certified quadruple platinum by the Recording Industry Association of America (RIAA) and has sold over 11 million copies worldwide.
Snoop Dogg has gone on to release 12 more solo albums, with his most recent being Neva Left in 2017.
He has also collaborated with some of the biggest names in the music industry, including Justin Timberlake, Lil Wayne, 50 Cent, Wiz Khalifa, Jay Z, and Kendrick Lamar.
In total, his albums have sold over 35 million copies worldwide and he has won multiple Grammy Awards.
Personal life
Snoop Dogg is married to his high school sweetheart, Shante Broadus.
The couple has three children together: sons Cordé and Cordell, and daughter Cori.
In addition to his music career, Snoop has also found success as an actor, appearing in movies such as Training Day (2001), Old School (2003),Starsky & Hutch (2004), and Turbo (2013).
He has also had his own reality TV show, Father Hood (2007-2008), and a Cooking Show, From Crook to Cook (2018).
Business Ventures
In addition to his work in music career, Snoop Dogg has also ventured into the business world with considerable success. He is also a record producer, having founded his own cash money records label, Doggystyle Records, in 1995.
The label has released music by artists such as Tha Eastsidaz, Soopafly, and Snoop himself.
He has also started businesses in the apparel, spirits, and cannabis industries.
In 2015, he launched Merry Jane, a website devoted to all things cannabis culture.
The site includes original videos and articles about marijuana legalization, recipes, strain reviews, and more.
Merry Jane is just one of many businesses that Snoop Dogg has launched; others include his own record label (Doggystyle Records), clothing line (Dogg Clothing), footwear line (Snoop Pounds), and mobile app (Snoopify).
He also recently released a cannibis-infused snack called Tsumo Snacks. He also has his own strawberry-infused gin brand called Indoggo Gin, as well as his own wine called 19 Crimes.
Endorsements and Net Worth
Snoop Dogg net worth Forbes has also made a lot of money from endorsements and other business ventures. He was also included among the richest rappers in the world together with Kanye West and Dr. Dre, by Forbes in 2015.
In 2016, he signed a $10 million deal with Canadian liquor company Diageo to create his own line of gin and vodka called “Snoop Dogg’s Twinz.”
He has partnered with companies like Burger King, Adidas, and Hot Pockets over the years. He also made a collaboration with Sodastream in 2018.
As of 2019, Snoop Dogg’s net worth is estimated to be $135 million. Next to Eminem’s net worth, LL Cool and Diddy’s net worth, and the most influential hip-hop group.
He is the richest rapper in the world. This puts him among the richest celebrities in the world and cements his status as one of the highest-paid rappers of all time.
With a career that shows no signs of slowing down, it’s safe to say that Snoop Dogg’s net worth will only continue to grow in the years to come.
Snoop Dogg Charity and Philanthropy
Aside from his businesses, Snoop Dogg is also known for his charity work. He has worked with various charities over the years, including Stars of Hope, an organization that helps children affected by violence and natural disasters.
He has also donated to the Boys & Girls Club of America, the Children’s Defense Fund, and the Salvation Army.
In 2010, he even launched his own charitable foundation called the Snoop Youth Football League, which provides free football camps and equipment to underprivileged kids.
What’s Next for Snoop Dogg?
So what does the future hold for this iconic rapper? Only time will tell but it’s safe to say that we can expect more great music—and maybe even another business venture or two—from Snoop Dogg in the years to come.
Snoop Dogg is truly a legend in the music industry and there’s no doubt that he will continue to be one of the biggest names in rap for years to come.
With a net worth of $135 million and a career that shows no signs of slowing down, it’s safe to say that Snoop Dogg is one rapper who is here to stay.
Conclusion
Nowadays it seems like Snoop Dogg is everywhere you look; movies, TV shows, commercials – you name it! Through a combination of hard work, entrepreneurialism, and raw talent!
Snoop Dogg has managed to achieve what many artists only dream of true global superstar status and still going strong, there’s no telling how high he’ll climb or what he’ll achieve next.
