In a world where the ever-changing beauty trends can be hard to keep up with, there is one face that remains timeless: Julia Roberts. Lancome has tapped into this well of natural beauty with their new campaign featuring the iconic actress. This fall, Lancome will launch a new line of products called La Vie Est Belle, which means “life is beautiful.” The ads for the campaign feature Julia looking as gorgeous as ever, and we can’t wait to try out the products!
For more than ten years, Julia Roberts has collaborated with Lancome, most notably on the La Vie Est Belle perfume campaign. Roberts, who appears in both print and television advertisements, urges viewers to spread happiness to everyone around them since, in reality, life is lovely.
Lancome’s tagline for the perfume, “because happiness is the best beauty secret,” couldn’t be more accurate. Julia Roberts embodies this message in every way – she is a mother, wife, sister, and friend, as well as a successful actress.
In an industry that is often criticized for its unrealistic standards of beauty, it is refreshing to see a campaign that celebrates a woman who is comfortable in her skin. Julia Roberts has always been confident and radiant, and we think Lancome’s new campaign is the perfect way to show that age is just a number.
Julia Roberts on Lancome
Even at 50 years old, Julia Roberts is still one of the most beautiful women in Hollywood. And she’s been the face of Lancome since 2010. In a new interview, she talks about her skincare routine, her thoughts on aging, and why she loves Lancome.
Julia Roberts has been the face of Lancome for 10 years now, and she shows no signs of slowing down. In a new interview with Allure, she talks about how she’s maintained her iconic status, what her skincare routine looks like, and how she feels about aging.
When asked about her skincare routine, Roberts says that “less is more” when it comes to products. She relies on a simple cleanser, toner, and moisturizer regimen to keep her skin looking its best. This no-fuss approach is something that Roberts credits with helping her skin look so good at her age.
As far as aging goes, Roberts says that she’s “not afraid” of it. She even sees some positives in getting older. “I think [aging] gives you a little bit more perspective,” she says. “It gives you more empathy.”
Roberts isn’t just saying nice things about Lancome because she’s their ambassador. She genuinely seems to love the brand and its products. “They make me feel confident,” she says. “That’s important to me.”
Julia Roberts is one of the most iconic actresses of our generation. From her breakout role in Pretty Woman to her Oscar-winning turn in Erin Brockovich, Roberts has captivated audiences with her talent and beauty for over two decades. Now, at 50 years old, Roberts is the face of Lancome’s new perfume, La Vie est Belle Intense. In a recent interview, Roberts spoke about why she decided to partner with Lancome, her thoughts on aging gracefully, and her hopes for the future.
On Choosing Lancome
“Lancome is a brand that I’ve known and loved for many years. I remember my mom wearing Lancome lipstick when I was a little girl, and I always associated it with timeless elegance and femininity. When they approached me about being the face of La Vie est Belle Intense, it felt like the perfect fit.”
On Aging Gracefully
“I don’t think there’s anything wrong with getting older. It’s something that we should all celebrate instead of dreading. I’m grateful for every year that I’m alive and healthy, and I try to reflect that in my choices both professionally and personally.”
On Her Hopes for the Future: “I hope that we can continue to move in a more positive direction as a society and that we can find more ways to come together instead of apart. I also hope to continue doing what I love—telling stories that entertain and inspire people.”
Julia Roberts has been in the public eye for over two decades, and she shows no signs of slowing down any time soon. In addition to her successful acting career, Roberts is now also the face of Lancome’s new perfume, La Vie est Belle Intense. In a recent interview, Roberts spoke about why she decided to partner with Lancome, her thoughts on aging gracefully, and her hopes for the future. It’s clear that Roberts is as beautiful on the inside as she is on the outside—and that’s truly ageless beauty.