Cartier has just announced its newest ambassador, the world-renowned luxury brand, and she is none other than BLACKPINK’s visual maknae, Jisoo!
This is a massive step for Jisoo and BLACKPINK as a group. They are now the first Kpop group to have an endorsement deal with a high fashion luxury brand. This is a major milestone as it cements BLACKPINK’s growing popularity and mass appeal in South Korea and globally.
Jisoo will appear in print, television, and digital advertisements for the brand starting this month until December. Some of her photos have already been released, and she looks stunning! Standing at 169cm, Jisoo perfectly fits the luxurious brand.
The Blackpink girls have been spotted numerous times in magazines or promoting various brands. Still, Jisoo is the center of attention after it appears that she has been offered an impressive title as a global ambassador for the renowned luxury brand Cartier, which is known for its expensive and high-quality accessories.
Jisoo as a Blackpink Member
Kim Jisoo had her performing debut in the Korean girl group in 2016, and since then, she has dabbled in presenting and acting. In 2021, she will play the lead character of Eun Yeong-ro in Disney+ and JTBC’s Snowdrop, as evidenced by their back-to-back chart-toppers “Lovesick Girls,” “DDU-DU DDU-DU,” and “How You Like That,” BLACKPINK has established Korean pop as a force to be reckoned with on the international stage. The girl group has also become highly sought-after in the Western music industry, collaborating with artists Dua Lipa, Selena Gomez, and Lady Gaga.
But the girls’ influence goes beyond the music industry. The BLACKPINK members have earned the title of international style icons, with Jennie representing Chanel, Rosé representing Saint Laurent, Lisa representing Celine, Jisoo representing Dior, and Cartier. Arnaud Carrez, senior vice president and chief marketing officer, claimed that Jisoo represents the appeal and magnetic aura of the panther and that this is why Cartier was drawn to her. “She is the voice of a new generation of creatives who dare to showcase their various talents, and she does so with a confident demeanor. She is an artist who never limits herself when doing her job.
Jisoo is the newest addition to the Panthère de Cartier tribe, including Annabelle Wallis, Ella Balinska, Chang Chen, Mariacarla Boscono, and Yasmine Sabri. The most mysterious animal in the Cartier menagerie and the pinnacle of intrigue, these influential personalities are bound together by a shared spirit.
Fans all over the world are congratulating Jisoo on her new ambassadorship! Cartier made the right choice in choosing her as their newest face. With her elegant visuals and kind personality, she will help in expanding Cartier’s customer base and appeal. We can’t wait to see more of Jisoo in the upcoming months!