The fashion brand Kate Spade has used celebrity endorsement to promote its products for years.
From well-known fashion figures to influencers and Hollywood stars, the company has had a long, successful history of enlisting celebrities to represent its brand.
For a good reason, Kate Spade has had a long history of working with celebrities as a brand ambassador.
Celebrity endorsements can help brands reach new audiences and boost their profiles in ways traditional marketing campaigns simply cannot.
The presence of a recognizable face can also help lend brand credibility and authenticity.
Kate Spade launched her eponymous brand in 1993 with a line of lust-worthy. It became a status symbol for girls who grew up in the ’80s and ’90s.
As the designer’s popularity grew, her namesake brand expanded into the fashion empire it is today, selling from handbag lines, clothing, shoes, and jewelry to fragrances and even home goods.
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Celebrity Endorsers as Brand Ambassadors
Below are the celebrities wearing kate spade bags and promoting their brand:
Mindy Kaling
The famous actress and comedian have been seen sporting Kate Spade bags at awards shows and on red carpets. She was even featured in a 2016 holiday campaign for the brand.
Taylor Swift
Taylor wore a bright pink Kate Spade clutch during her Acceptance speech for Best Female Video of the Year at the 2016 VMAs.
She’s also been wearing their bags for various appearances and concerts.
Emma Stone
The Academy Award-winning actress was recently spotted with a Kate Spade bag at an event in New York City.
Karlie Kloss
The supermodel has often been spotted with a kate spade bag and was featured in the campaign for their collaboration with Disney.
Reese Witherspoon
The Oscar-winning actress has been a Kate Spade fan for years and is a long-term brand ambassador. She’s frequently seen wearing their bags and has been featured in several campaigns for the company.
In 2016, Reese Witherspoon became Kate Spade’s first global ambassador.
She featured in multiple campaigns and lent her voice to narrate Kate Spade’s video series “Miss Adventure.” As part of her partnership with the company, she also hosted an event in Los Angeles honoring female entrepreneurs and innovators in 2017.
Katy Perry
In 2017, Katy Perry was named a brand ambassador for the company and starred in its holiday campaign that year.
She wore several pieces from the collection in promotional materials and was even featured on one of their handbags during her Witness tour.
Her connection with the brand continued into 2018 when she created a capsule collection with them inspired by her California roots.
Kate Mara
Actress Kate Mara joined forces with Kate Spade in 2018 to launch their summer campaign “Miss Adventure 2,” telling inspiring stories of women making their mark in their respective fields through adventure and exploration.
In addition to starring in promotional materials for this campaign, she also released several interviews about what it means for her to be an adventurer and risk-taker, both professionally and personally.
Ashley Benson
The Pretty Little Liars actress has been a Kate Spade devotee for years.
In 2018, she became the face of their summer campaign and was featured in promotional images wearing pieces from the collection.
Maggie Gyllenhaal
One of the first celebrities to endorse Kate Spade was Maggie Gyllenhaal. She was featured in a series of print ads in 1997 and 1998, wearing various pieces from the collection.
This was an important step for the brand, as it helped to establish them as a high-end luxury label while also appealing to younger audiences.
Kate Bosworth
In 2003, Kate Bosworth became the face of Kate Spade New York. She starred in print ads and even modeled some pieces on the runway during New York Fashion Week.
Her endorsement gave further credence to the idea that anyone could wear Kate Spade designs and look stylish.
Isla Fisher
Isla Fisher was the face of Kate Spade’s 2011 Spring/Summer collection. She appeared in several print ads and videos for the company, promoting their products with her fresh, youthful look.
The collaboration between Isla Fisher and Kate Spade helped further to cement the brand’s reputation as a go-to for trendy, modern fashion.
Rachel Bilson
Rachel Bilson began her long relationship with Kate Spade in 2008 when she became an ambassador for the brand.
She appeared in numerous campaigns over the years, including one where she styled herself in head-to-toe looks from the collection.
This campaign showed off her eye for style and highlighted just how versatile the designs are.
Kendall Jenner
In 2016, Kendall Jenner became an ambassador for Kate Spade New York and starred in several campaigns over the next few years.
Her endorsement helped further expand the brand’s reach into younger audiences interested in fashion but may not have been familiar with Kate Spade before Jenner’s involvement with them.
Julia Roberts
In 2018, Julia Roberts was announced as the newest brand ambassador for Kate Spade New York.
She starred in their “Woman We Love” campaign and wore pieces from their Spring/Summer collection in print ads.
This was an important step for the company, as it helped to solidify its status as a luxury fashion label.
Her endorsement also helped to further the conversation around celebrating strong female role models and their stories of resilience and courage.
Kate Middleton
One of the most high-profile fans of Kate Spade is none other than Kate Middleton, The Duchess of Cambridge.
Kate at the Foundling Museum in November 2017, Kate Middleton is ahead of the fashion pack in a new Kate Spade dress – which isn’t even in stores yet. Kate Middleton was saw worn a floral Kate Spade New York dress.
One of Kate Spade’s most famous fans comes from British royalty – the Duchess of Cambridge.
Though Kate sold her namesake label in 2006, her legacy of feminine, festive fashion lives on at the label, and its celebrity fanbase is stronger than ever.
She’s been spotted carrying various pieces from the brand over the years, including a navy tote bag during a visit to the Commonwealth Fashion Exchange in 2018.
Her endorsement has further cemented Kate Spade as a go-to label for chic, timeless style.
Conclusion
Kate spade’s celebrity fans and ambassadors have been a huge factor in the brand’s success. From Maggie Gyllenhaal to Kate Middleton, each has helped to cement the label’s influence and appeal further.
While celebrity endorsements can often be seen as superficial, in this case, they’ve helped create meaningful conversations surrounding female empowerment and strength while celebrating stylish fashion pieces.
