It’s no secret that Rihanna has forever changed the fashion industry. Since her meteoric rise to superstardom in 2005, she has had an undeniable impact on the way people dress, think about style, and express themselves through their clothes.
From her red carpet-appearances to her music videos, she has always had an eye for trends and a knack for making a statement with her style.
But it’s not just her style that’s had an impact; Rihanna’s influence on the fashion industry is undeniable. Let’s take a look at how Rihanna changed the face of fashion.
Fenty Beauty By Rihanna
Fenty Beauty By Rihanna is a revolutionary beauty brand created for everyone. It features Rihanna makeup products for all skin tones and types with long-lasting formulas that won’t break the bank.
With its diverse range of foundations, lipsticks, glosses, eyeshadows, skincare, and more, Fenty Beauty has something to offer everyone.
Fenty Brand
In 2017, Rihanna made waves by launching Fenty; a luxury fashion house based out of Paris which focuses on clothing and accessories for both men and women.
Fenty quickly became one of the most talked-about labels in the industry thanks to its unique offerings and high-end designs.
It also set itself apart through its commitment to diversity; Fenty features models from all walks of life and offers plus sizes to appeal to everyone regardless of shape or size.
This inclusive approach was groundbreaking when it first launched—and remains so today—which makes Fenty one of the most successful independent brands in history.
Fenty Beauty Exclusive Drop Box
Rihanna’s influence on fashion is undeniable. The following are the 5 full-size products included in the Fenty Beauty Exclusive Drop Box:
- Snap Shadows Mix & Match Eyeshadow Palette in the Shade Rose: This shimmer mix and match has True Neutrals and Rose which is a good combo – going to get a few more for sure!
- Gloss Bomb Heat Universal Lip Luminizer + Plumper in the Shade: The ultimate universal lip-plumping gloss! Not too shiny and has the perfect amount of hydration without being sticky.
- Diamond Bomb All-Over Diamond Veil in the Shade: An ultra-sparkly cream-gel highlighter with a multidimensional glitter finish.
- Full Frontal Volume, Lift & Curl Mascara in the Shade: A unique curved wand that grabs, coats, and lifts every lash – even the tiny ones.
- Flyliner Longwear Liquid Eyeliner in the Shade: A double-duty liquid eyeliner that’s waterproof and easy to use.
Pick your favorite products from the Fenty Beauty Exclusive DropBox and get ready to slay!
How Rihanna Changed The Face Of Fashion
From her hit songs to her iconic style, Rihanna has been a major influence in the fashion industry.
She’s been pushing boundaries since she first emerged on the music scene and continues to do so today. Let’s take a look at how she has impacted the world of fashion over the years.
Partnerships With Major Brands
Rihanna products have collaborated with some of the biggest names in fashion, including Puma, Dior, Balmain, and Manolo Blahnik.
These partnerships have opened up new opportunities for both parties; Rihanna has earned herself millions of dollars from these deals while major brands have benefitted from being associated with someone as influential as Rihanna.
In addition to bringing in extra revenue, Rihanna’s collaborations help brands reach new customers who may not already be familiar with them.
Social Media Presence
Rihanna’s social media presence is second-to-none; she commands over 90 million followers on Instagram alone!
This massive following allows her to share her latest looks with millions of people around the world within seconds.
Additionally, she often uses this platform to showcase upcoming collections from Fenty or pieces from other labels that she endorses.
Her influence is so strong that anything she wears instantly becomes popular among her fans, which helps drive sales for whatever brand it is that she’s wearing at any given time.
Breaking Barriers
Rihanna has broken down many of the barriers that previously existed in the fashion world. She was one of the first celebrities to truly embrace a gender-neutral approach to dressing, which helped popularize androgynous looks and created a space for non-binary styles to be accepted by mainstream culture.
Her fearless approach to hair and makeup also helped pave the way for experimental beauty trends like glitter eyebrows, brightly colored wigs, and bold lip colors.
In addition to breaking down barriers related to gender and beauty standards, Rihanna also made waves by championing size-inclusive clothing.
She has also collaborated with other brands to promote size-inclusive collections, including a collaboration with Puma in 2016 that featured plus-size models in its ad campaigns.
Thoughts on Inclusivity
Rihanna is more than just a trendsetter; she is also an outspoken advocate for body positivity and inclusion in the fashion industry.
In 2019, she made history as the first black woman ever to be featured on British Vogue’s cover—a monumental moment for representation in the magazine industry that was long overdue.
She has also been vocal about her support for racial diversity on runways and within fashion houses themselves, making it clear that she won’t rest until everyone feels represented within the industry.
Rihanna’s Style Evolution
Rihanna’s style has evolved significantly since she first arrived on the music scene. While her early looks were more conservative, she eventually embraced bolder and riskier styles as her career progressed.
Her use of bright colors, daring prints, and unique silhouettes set trends that other celebrities began to embrace.
This pushed traditional fashion norms aside and opened up a whole new space for experimentation in fashion.
Nowadays, it is not only acceptable but fashionable to wear whatever makes you feel most confident.
Collaborations with Major Brands
In addition to influencing trends on her own, Rihanna has also collaborated with some of the biggest names in fashion such as Puma, Fenty Beauty, Stance Socks, and Dior – just to name a few!
These collaborations have helped introduce Rihanna’s signature style to a wider audience while also giving people access to products they may not have had access to otherwise.
Not only are these collaborations incredibly successful but they have also resulted in some very innovative products such as Fenty Beauty’s diverse range of foundation shades and Puma’s high-end athletic apparel line.
Breaking Down Barriers
Rihanna is no stranger to challenging societal norms by breaking boundaries within the fashion industry.
She was one of the first celebrities to publicly wear clothing items traditionally reserved for men like suits or oversized streetwear pieces which challenged gender stereotypes and created an opening for more genderless styles within mainstream culture.
Additionally, Rihanna isn’t afraid to show off her curves and body shape regardless of what others think which has made it easier for individuals who don’t fit into traditional beauty standards to feel empowered enough to dress however they want without fear of judgment or criticism from society at large.
Conclusion
Rihanna is undoubtedly an icon in the fashion industry. With every collaboration or red-carpet appearance she makes, she continues to push boundaries. From genderless clothing to makeup lines catered toward all skin tones, here’s hoping we see more groundbreaking work from Rihanna in the future.
